Lucidea Studio


This video was inspired by Daniel Pink’s book Drive. We explore the candle problem and uncover the implications it has on the way organizations motivate their employees to tackle complex and creative tasks.  Enjoy!

So what is Lucidea Studio?

We strive to find simplicity on the other side of complexity and present ideas in a clear and lucid way.  Quite literally the definition of Lucidea Studio is “to study an idea and make it clear.”  Through the use of visuals, video, and synthesis our goal is to break down complexity in a fun and effective way. If you need help breaking down complexity in your organization, or would like to share some suggestions on the video of the month please connect with us. In the least, sign up to our mailing list and we’ll let you know when the next video is available.